NEW COLLECTION Fall/Winter 2023-2024 in BoscoVesna!


Buonasera Primavera 2021

04 april

New Collection Fashion Show proved to be the highlight of Saturday. The event was a tribute to the Italy of the 1970s, when freedom and self-expression reigned supreme in fashion.

How to visit Italy without leaving Moscow? Head to Floor 2, BoscoVesna, Novy Arbat! For one evening, the shopping center served as a true haven for all lovers of Italy. The atmosphere was uncannily accurate: newsies presented guests with the unique edition of the Buonasera Primavera, a priest congratulated newly married couples, the local mafia dealt with their affairs in public, a shoeshine boy called on everybody to clean up their pairs of Italian loafers, a barber relayed various amusing anecdotes.

The picturesque Naples, the solemn Florence, the bright Sicily, and the fashionable Milan were all well represented on Floor 2 of BoscoVesna.


Songs in Italian provided the perfect setting for a fashion show. Listeners were asked to recognize everyone’s favorite melodies: “Girls, love the simple romantics,” “My favorite accountant,” “The wind blew from the sea.” The guests were suitably dressed in flowery dresses, silk shirts, bell-bottoms, stockings, chains, and sunglasses.


Bosco di Ciliegi buyers expressed their true affection for the culture and traditions of Italy. The Alta Moda theme was inspired by Milan and included bold yet delicate looks.

Actress Polina Maximova presented the dress with a belt from the Max Mara collection. Yellow and pink were the main thematic colors. Buyers also presented pieces for those who are planning a summer vacation in Southern Italy: silk skirts by Etro, basket bags by Ermanno Scervino, platform sandals by Fendi, and bright silk scarves to cover the head.

Floral prints, fresh roses as hair d?cor, black velvet, and silk – the Sicily theme showcased the ability of Italian women to mix austerity and sensuality, as well as black with flowers. Take note of the corset dresses from the Philosophy di Lorenzo Serafini collections, silk slip dresses by La Perla, midi skirts, and large jewelry pieces, including golden necklaces, earrings, and rings.

Italian women favor expressive eyebrows and bold lips in terms of makeup. The Aldo Coppola team created the looks of the models: casual hair buns were decorated with fresh roses, while textured curls reflected the natural beauty and free spirit of Italy.


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