Articoli by Bosco Beauty Days at BoscoVesna on Novy Arbat: Full Report

30 november

The ever-welcome Articoli by Bosco Beauty Fest was organized by Articoli by Bosco at BoscoVesna on Novy Arbat this past weekend, November 26–27. That’s exactly the way to bring a bit of merriment to dispel the sombre November mood. Moscow is in the midst of a snowstorm, while BoscoVesna on Novy Arbat is all warm summer and festive vibes!

All customers enjoyed discounts of up to -30%!

Guests could visit beauty stations where Articoli by Bosco specialists offered consultations and helped select the right personal care products from such brands as La Colline, MBR, Dr.Sebagh, and Eliokap. Guests could also get premium hand treatments courtesy of Company de Provance and Hobe Pergh, get their makeup done by professional makeup artists from By Terry, and even discover their signature fragrances from the best niche perfumery brands thanks to the help of a socionics expert. Delicious and healthy collagen cocktails courtesy of Thalgo were on offer for everyone who found active shopping a bit tiring.

The event schedule was so packed that there was never a dull moment during the entire weekend! Presenter Anton Kukushkin made sure that the festive atmosphere was always there. Every hour a prize raffle was hosted on Floor 2 of BoscoVesna. Guests could win gifts from Articoli by Bosco and BoscoVesna! The rules were simple: while making purchases at any store in the shopping centers, customers could get a ticket at checkout. The more tickets, the higher the chance to win! The weekend festival was concluded with the TOP30 super raffle. Some of the prizes included beauty boxes courtesy of Articoli and gift certificates courtesy of BoscoVesna partner — Aldo Coppola! The more adventurous guests could also try their luck at the Wheel of Fortune. All customers could receive certificates to test out their fortune.

Singer Yulianna Karaulova and TV presenter Andrey Malakhov were among the guests of Articoli by Bosco Beatuy Days.

No weekend, especially in the midst of Black Friday’s sales, could go without a bit of shopping! The multi-brand zone, Max Mara flagship boutique, and BoscoPi on Floor 2 all offer the latest F/W 2023 collections.