New S/S 2021 Collections at BoscoVesna!


Vesna Fashion Show

30 september

Before the show, fashion researcher and journalist Tim Ilyasov presented the guests with a lecture on the evolution of trends.

As part of his public talk, the specially invited speaker talked about fashion trends, historical originals, essential new items of the seasons, and out-of-the-ordinary stylistic solutions for clothing.

The fashion show began with a performance by the famous accordion player and Gogol Center actress Rita Kron who performed a selection of hits by Lady Gaga. The singer moved across a moving sidewalk simulating a runway. After the performance, professional models entered the podium to present looks by BoscoVesna.

During the show, guests viewed new items from Autumn/Winter collections by leading international brands. Looks by BoscoVesna combined all trends defined by the main aspects pursued by the fashion industry in 2020. The looks were created using items from collections by Etro, Philosophy di Lorenzo Serafini, Moschino, and many other brands. The guests saw different variations of suits from Ermanno Scervino, Max Mara, Alberta Ferretti, Maison Margiela and appreciated the new textured looks by №21 and Nina Ricci. For those who choose to follow responsible consumption, the stylists prepared looks incorporating eco-leather overalls by Nanushka. The makeup of the models was done in neutral hues through the popular Make-up no Make-up technique with light accents of glimmering highlights to bring out the eyes. The Aldo Coppola team also worked on the looks of the models: the hair of the models was purposefully left straightened to add naturalness effortlessness to the looks.

Through the use of retro projectors utilized for professional productions, interior decorators recreated the ambience of a photo studio in the space. It was as though guests entered an improvised studio where all the people assembled could become a fashion photographer at any moment and photograph any favorite image.

Vesna Fashion Show was held in the See Now Buy Now format that has been used by many fashion brands over the last few years. Immediately after the show, the guests could try on any of the presented looks.

We are living in a time of digital technologies, and the fashion show utilized the latest innovations. Most notably, guests could browse the e-lookbook for the collection via a special QR code.

Everyone could view the fashion show via live broadcast at the official BoscoVesna account on Instagram. The live broadcast recording can be viewed through the link available on top of the @bosco.vesna profile.

Some of the stars present at the fashion show included Lyasan Utiasheva, Dina Nemtsova, Anna Khudoyan, and Konstantin Andrikopulos. September 30




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