NEW COLLECTION Fall/Winter 2023-2024 in BoscoVesna!

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Evgenia Popova's lecture "Collaborations of art and brands"

25 june

Today we invited you at Evgenia Popova's lecture "Collaborations of art and brands" in BoscoVesna in the Masters saloon.

For many brands, collaboration with contemporary artists and designers is not only part of a PR strategy, but also an opportunity to introduce new authors to the general public or show the works of established artists from a new angle.

We talked about the strategies of interaction between contemporary art and fashion houses, as well as why brands turn to painting, and museum projects are increasingly devoted to fashion.

We thank all the guests and Masters and we are waiting for you again on June 29 at 19:00, for Masha Sergeeva's lecture "what for to live with art: answers and stories of the main collectors"

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