Backstage Pass: How the BoscoVesna ad campaign was created
We welcome you to visit the backstage of the BoscoVesna advertisement campaign shoot. The campaign was inspired by the new logo of the shopping center. The backstage video is available on the BoscoVesna YouTube channel.
The High Art of Rejuvenation by La Prairie
The brand presents the new version of the Platinum Rare collection. Already available at Articoli by Bosco.
New Brand at BoscoVesna on Novy Arbat: Lemaire
Exquisite classics, time-tested silhouettes, and clean tailoring
New Issue of OK! with Tina Kandelaki
Read the interview and draw inspiration from looks by BoscoVesna.
Winter Prices at BoscoVesna Starting from December 12
Purchase the most sought items from A/W 2020/21 collection while enjoying a discount of -20%
December 12 – Clarins Client Day at Articoli by Bosco
An additional 30% discount available for loyalty cardholders.
Exclusive Gifts by Bobbi Brown
The special offer at the Bobbi Brown corner in BoscoVesna is valid starting from December 15
Exclusive Gift from La Mer!
The special offer at the La Mer corner in BoscoVesna is valid starting from December 15
December 18, 19 & 20 – Happy Days at ARTICOLI by Bosco!
Get in the festive spirit of the coming holidays and buy gifts for yourself and your loved ones at BoscoVesna.
Winter Wish-List: Down-Padded Coats
The most fashionable outerwear is at BoscoVesna!
Time to Shine! Shoes for New Year’s Eve by Jimmy Choo
New editions of the legendary Romy and Love pumps
New Grazia Magazine Issue with Svetlana Khodchenkova Cover Story
Read the interview and be inspired by the New Year looks from BoscoVesna.
New Year Refreshments by Coffeemania at BoscoVesna
Special December offer for all BoscoVesna clients
New Year’s sale at BoscoVesna
Purchase the most sought items from A/W 2020/21 collection while enjoying a discount of -30%
Limited Collection by Nars Available at Articoli by Bosco
Create a flawless festive look with Nars makeup products
New mood. New experience.
New digital pine tree, new packaging design, new gift catalogue. See you at BoscoVesna!
The Most Important Night of the Year Should Be Stylish
Catch the holiday mood with looks by Tina and BoscoVesna.
BoscoVesna Holiday Opening Hours
New Year Wish List with Renata Litvinova
Visit the YouTube channel of BoscoVesna to view the video!
New Mood. New Experience01 december
This winter, Bosco di Ciliegi launches the large-scale project to renew the VESNA Shopping Centre space on Novy Arbat. The first stage of the project is the rebranding, which includes the introduction of a new logo.
The new digitalized name BoscoVesna will now adorn the main entrance of the shopping center in place of the original signboard. The new name is surrounded by neon lighting, which is in constant motion and reflects the color palette of one of Moscow’s main business and commercial districts – Novy Arbat.
The architectural solution was created by the Wowhaus Project Bureau team, well-known for its work on the beautification of public spaces, including the embankments and the largest parks of Moscow. The bureau actively cooperates with cultural and educational institutions: the Garage Contemporary Art Museum, Documentary Film Centre, Praktika Theatre, Pioneer Cinema, and many other significant public spaces.
ISLAND Creative Group developed the brand's logo, visual identity concept, and website. The addition of the word Bosco to Vesna's updated logo is no coincidence but helps underline the shopping center’s inclusion in the Bosco di Ciliegi Group. This change will help make the space more recognizable and comfortable for Bosco friends and clients.
The new BoscoVesna logo embodies the modern world: dynamic, ever-changing, constantly moving, and, naturally, digital.
BoscoVesna views the rebranding as the first step in a series of important changes that will occur at the shopping center soon and that will transform its interior.