New S/S 2021 Collections at BoscoVesna!

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december 2020
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New Mood. New Experience

New Mood. New Experience

01 december

This winter, Bosco di Ciliegi launches the large-scale project to renew the VESNA Shopping Centre space on Novy Arbat. The first stage of the project is the rebranding, which includes the introduction of a new logo.

The new digitalized name BoscoVesna will now adorn the main entrance of the shopping center in place of the original signboard. The new name is surrounded by neon lighting, which is in constant motion and reflects the color palette of one of Moscow’s main business and commercial districts – Novy Arbat.

The architectural solution was created by the Wowhaus Project Bureau team, well-known for its work on the beautification of public spaces, including the embankments and the largest parks of Moscow. The bureau actively cooperates with cultural and educational institutions: the Garage Contemporary Art Museum, Documentary Film Centre, Praktika Theatre, Pioneer Cinema, and many other significant public spaces.

ISLAND Creative Group developed the brand's logo, visual identity concept, and website. The addition of the word Bosco to Vesna's updated logo is no coincidence but helps underline the shopping center’s inclusion in the Bosco di Ciliegi Group. This change will help make the space more recognizable and comfortable for Bosco friends and clients.

The new BoscoVesna logo embodies the modern world: dynamic, ever-changing, constantly moving, and, naturally, digital.

BoscoVesna views the rebranding as the first step in a series of important changes that will occur at the shopping center soon and that will transform its interior.

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